Faculty Activities

Mr. Devasenathipathi

Publications

  • A Study on Customers Preference and Satisfaction of Four Basic Banking Services in Coimbatore and Erode in The IUP Journal of Marketing Management
  • Human Resource Accounting: An Effective Strategy For Human Assets Control in Prabhandan Journal of Management ,
  • Study on Consumers Confusions among Male and Female Students and Their Adoption of Reduction Strategies during the Laptop Purchase in Asian Journal of Management (AV Publications) ISSN- 0976- 495X
  • Consumer confusions in Laptop purchase –Post purchase recall survey of laptop holders in Managerial excellence in business –edited volume book , Annamalai University ISBN : 978-81-9200303-2-6 72-76
  • Consumer perception and opinion towards about level of importance given to various information sources and the purchase factors influencing the laptop purchase decision in Excellence in Management Practices – edited volume book , Annamalai University ,ISBN : 978-81-9200303-
  • A comparative analysis of market returns and fund flows with reference to mutual funds in International journal of research in commerce, IT and Management
  • Existence and Impact of Unclarity Confusion on Laptop Purchase – A Post Purchase Opinion Survey in Asian Journal of Management, ISSN- 0976- 495X,
  • Influence of Consumer Demographic Characteristics on Factors Attracting the Purchase of Two-Wheelers–A Post-Purchase Survey of Two-Wheeler Holders, A study on consumer confusion among Urban, semi urban and rural consumers with special reference to laptop market-a post purchase recall survey in Asian Journal Management 3(4): ISSN- 0976- 495X,
  • A study on consumer confusion among Urban, semi urban and rural consumers with special reference to laptop market-a post purchase recall survey in Abhinav National Monthly Refereed Journal Of Research In Commerce & Management, (ISSN 22771166, Impact factor: 0.9670 , Global Institute For Scientific Information (GISI).
  • Influence of Gender, Age and Marital Status on Factors of Purchase Procrastination with special reference to Two Wheeler Market in Abhinav National Monthly Refereed Journal Of Research In Commerce & Management, (ISSN 22771166, Impact factor: 0.9670 , Global Institute For Scientific Information (GISI). April
  • Profitable Health Insurance in Research Explorer(ISSN:2250-1940) UGC Sponsored National Conference –Recent Trends in Management Practices-NCRMP AND Research Explorer(ISSN:2250-1940)
  • Customised Motor Insurance in UGC Sponsored National Conference –Recent Trends in Management Practices-NCRMP AND Research Explorer (ISSN:2250-1940)

Book Publications

  • Marketing Management, T.Devasenathipathi and S.Prabhu, Thakur Publication, Chennai, 2013.
  • Influence of Information Sources And Purchase Factors on Purchase: A Post Purchase opinion Survey among Laptop users, Devasenathipathi.T and Mark J., Scholar's Press, 2013

Ms. P. Manonmani

Publications

  • Comparative Implication of Slogans in Different Language in SNS Journal of Marketing, Volume II, Issue II, ISSN No.,0975-7627
  • Talent Management – The Era of HR in HR Challenges in Global Business,ISBN No. 938065726-9
  • Stress - Transcend Your Stress in Research in management – A contemporary approach, ISBN No., 978-81-9104-720-2
  • Crowd Sourcing – The winning edge for marketers in Crowd Sourcing – A new Management Paradigm, ISBN No., 978-93-81537-02-2
  • Impact of modern communication on organization development with special reference to KGISL, Coimbatore
  • Facets of Business Excellence and Computational Intelligence, ISBN No., 978-81-922849-5-8
  • Existence and Impact of Unclarity Confusion on Laptop Purchase – A Post Purchase Opinion Survey in Asian Journal of Management, ISSN- 0976- 495X,
  • Information, Communication and Technology (ICT) in banking operations in Modern management practices for business, ISBN No., 978-81-909275-0-5
  • Burn Out-A Slow Fizzle in EXCEL International Journal of Multidisciplinary Management Studies, Vol.2 Issue 6, June 2012, ISSN 2249 8834
  • Bank Marketing in the Indian Perspective – the Financial System, National Conference on looming Opportunities & Threats, September 2012, ISSN – 978-93-82338-23-9
  • An Empirical study on Factors influencing Competency development with special reference to Accurate Data Convertors Pvt Ltd, Coimbatore in International Journal of Research in Management & Technology (IJRMT), Vol. 2, No.6, December 2012, ISSN No., 2249-9563
  • An empirical study on organizational climate with special reference to water pumps manufacturing company at Coimbatore., Indo Asian Journal of Management and Entrepreneurship, Volume1 Issue 1, December 2012, ISSN 2319-2992
  • A study on employees job satisfaction with special reference to coach factory in International Journal of Research in Commerce, IT & Management, Volume No. 3 (2013), Issue No. 01 (January), ISSN 2231-5756
  • A Study on Employee Engagement with special reference to Steel casting manufacturing company, Coimbatore, Tamilnadu in International Journal of Business and Management Invention, Volume 2, Issue 1, January. 2013, ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X
  • Emergence of RFID in Supply Chain Management – A Global Perspective, Emerging Dimensions in Management – marketing, February 2013, ISSN – 978-93-82338-33-8
  • An empirical study on the consumer's perception regarding the SWOT factors in Indian banks in Journal of Management and Science, September 2013 vol 3 issue 3, ONLINE ISSN 2250-1819 / PRINTED ISSN 2249-1260
  • Consumer perception on technology based services in banks in International Journal of Management Focus , September 2013 vol 3 issue 3, ISSN 2277 – 5684

Ms. G. Sindhu

Publications

  • "The Employer Brand-A Tactical Tool to Attract, Recruit &Retain Talent", in Asian Journal of Management, ISSN 0976-495X, Volume 03, Issue 01:January-March 2012
  • "Stress Management Strategies – A New Way to Achieve Success", in Asian Journal of Management, ISSN 0976-495X, Volume 03, Issue 01: January-March 2012
  • "NEO: A Win-Win Approach for Employee Retention", in Asian Journal of Management, ISSN 0976-495X, Volume 02, Issue 04: October-December 2011
  • "Cross training: An effective motivational technique", in Contemporary Practices for the success of Indian Business, ISBN 978-81-909150-4-5, February 2011.
  • "Talent Management – Driving Force for Employee Retention", in Emerging trends in business management HR and Strategic management, MacMillan Publication, ISBN 023-032-280-8, April 2011

Ms. R. Anitha

Publications

  • P.H. Hemamalini, R. Anitha and T. Devasenathipathi, "Human Resource Accounting -An Effective Strategy For Human Assets Control, Prabandhan: Indian Journal of Management, Vol:4 No:2, February 2011.
  • R. Anitha and G. Sindhu, "Cross training: An effective motivational technique", in the book titled, "Contemporary Practices for the success of Indian Business", February 2011.
  • R. Anitha and G. Sindhu, "Talent Management – Driving Force for Employee Retention" in the book titled, "Emerging trends in business management -HR and Strategic management", Macmillan Publication, April 2011.
  • R. Anitha, C. Radhapriya and T.Devasenathipathi, "A Comparative Analysis of Market Returns and Fund Flow with reference to Mutual Funds", in International Journal of Research in Commerce, IT and Management, Vol:1 No:4 September 2011 PP:62-66.
  • C. Radhapriya, R. Anitha and R. Vijayakumar, "A Risk Return Perception of Sensex and Nifty Stocks", in the International Journal of Research in Computer Applications and Management, Vol:1, No:7, September 2011 PP:33-41.
  • R. Vijayakumar, R.Radhakrishnan and R. Anitha, "An Empirical Study on the influence of Demographic Variables on E-Banking Services", in Asian Journal of Management, Vol.2, No.3 July-Sep 2011 PP:133-137.
  • G. Sindhu and R. Anitha, "NEO: A Win-Win Approach for Employee Retention" in Asian Journal of Management Vol.2, No.4 Oct.-Dec. 2011 PP: 173-177.
  • R. Karthikeyan and R. Anitha, "Marketing a Service Brand-Challenges and Solutions" PARIPEX - Indian Journal Of Research, Volume 2, Issue 4, April 2013, ISSN - 2250-1991, PP:251-252
  • R. Anitha, "E-CRM: A Conceptual Framework" in Global Research Analysis Vol : 2, Issue : 5, May 2013, ISSN No 2277 – 8160, PP:133-134.

Ms. V. Uma

Publications

  • Presented and published a paper titled "HR Outsourcing Good/Bad as a part of theme "Ethical Transformation of Contemporary business hosted by Sree Narayana Guru Institute of Management Studies On 12th Feb 2010. ISBN: 978-81-909150-3-8.
  • Presented and published a paper titled "Talent Management- an Era of HR", hosted by Nehru Institute of Information Technology and Management. on 28th, 29th January 2011 ISBN: 938065726-9
  • Presented and published a paper titled "E-Recruitment-Speeds recruiting process" at RVS Faculty of Management, Coimbatore on 4th Feb. 2011. ISBN: 978-81-909150-4-5.
  • Presented and published a paper titled "Leadership Issues" at Annamalai University on 18th Apr. 2011. ISBN: 978-81-920303-5-7 .
  • Presented and published paper titled "Work Overload means for conflict"- A Review as a part of theme "Business and Computer Applications" on 30th June-2nd July 2011. ISSN: 1947-8321
  • Presented and published paper titled "Quality of Work life in Aavin Industry, Coimbatore as a part of theme "Emerging trends in Global Business" hosted by RVS Institute of Management Studies on 10th September 2011. ISBN: 978-93-81537-00-8
  • Presented and published paper titled "Employer Branding-A Conceptual study", Journal-JMFSMRS, Issue-March 2012, ISSN 2277 3622-Online
  • Presented and published paper titled "Employer Branding – A Empirical Study, Asian J. Management 3(2): April-June 2012, ISSN- 0976- 495X
  • Published paper titled "Employer Brand Image- A perceptual study", Journal of Commerce & Management thought Volume III, sharad No.4, ISSN (print) 0975-623X, October-December 2012,
  • Published paper titled "An Empirical Study on Organizational Climate with special reference to Water pumps manufacturing company, Indo Asian Journal of Management and Entrepreneurship, ISSN No: 2319-2992
  • Published paper titled "A Study on Employee job satisfaction with reference to coach factory", IJRCM, ISBN NO: 0976 – 2183
  • Published paper titled "Knowledge Sharing- Challenging Role of HR" as a part of theme Emerging Dimensions in Management in the National conference hosted by Karpagam University. ISBN NO:978-93-82338-38-3
  • Published paper titled "A study on Adoption of new Technology-Employee perspective with special reference to AERP&CO, Coimbatore in the Journal of Business & Management,(Management Wisdom)Volume-2,Issue-1, January-June 2013. ISSN:22307257

Ms. S.S Uma

Publications

  • "Empowerment of women through entrepreneurship - Oppurtunities, ISBN: 978-81-8209-219-08 :April 2010

Seminar / FDP Attended

  • Attended and presented more than 9 National level seminars.
  • Attended nearly 8 Naltional Level Faculty Development Programs.

Mr. T. Lakshman

Publications

  • Emloyee Morale in Annai Textile Pvt Ltd In Work Place Turbulences and Tsunamis

Seminar / FDP Attended

  • Attended and presented more than 5 National level seminars.

Mr. Navaladiyan

Publications

  • Published a paper under the title of "New Direction in Leadership Development" in National HR Conference on "Work Place Turbulences and Tsunamis" held at Sardar Vallabhbhai Patel International School of Textiles & Management, Coimbatore Dt, Tamilnadu on January 2013.
  • Published a paper under the title of "Challenges and Opportunities in Transport services" held at Naina Mohamed College of Arts and Science, Aranthangi TK, Pudukkottai Dt, Tamilnadu on 2011. ( Selected for ISBN No: 978-93-80530-41-3)

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